Brand positioning development, brand strategy refresh or refinement, consumer target identification, verbal and visual identity, and packaging design.
Portfolio strategy, new territories exploration, pipeline development, assortment planning, pricing, product positioning and PIF development, product development consumer research.
Product cost and GM improvements, GM scenario planning, SKU rationalization, line regeneration, pricing analysis.
Launch plans, path to purchase and marketing funnel development, integrated marketing planning, channel & distribution strategy, forecasting, line review preparation and attendance, sales performance problem-solving, brand management services.
P&L and cash flow management, forecasting, fundraising strategy and cap table management, strategic planning, investor and retailer pitch deck review, brand, product and packaging review, problem-solving of common startup and founder challenges.
Investor Deal Flow
Solving the pipeline issue with unique access to deal flow after 10 years of advising early-stage CPG founders in food, beauty and wellness. Vanessa champions underrepresented founders with grit and coach-ability building visionary, remarkable and capital efficient brands.