SPECIALTY AREAS

Brand Development

Brand positioning development, brand strategy refresh or refinement, consumer target identification, visual identity and packaging design. 

Marketing Innovation

New territories exploration, pipeline development, assortment planning, product positioning and PIF development, product development consumer research.

GM Improvement

Product cost and GM improvements, GM scenario planning, SKU rationalization, line regeneration, pricing analysis.

Go-To-Market

Launch plans, integrated marketing planning, channel & distribution strategy, forecasting, line review preparation and attendance, sales performance problem-solving, brand management services. 

Startup Mentorship

P&L and cash flow management, forecasting, fundraising strategy and cap table management, strategic planning, investor and retailer pitch deck review, brand, product and packaging review, problem-solving of common startup and founder challenges.

Investor Deal Flow

Unique access to deal flow after 10 years of advising early-stage CPG founders in food, beauty and wellness. Vanessa champions female-led, mission-driven founders with demonstrated grit and coach-ability seeking to build remarkable, memorable and profitable brands.  

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