CPG GROWTH PARTNERS

Download our 40-page data-driven report profiling the wellness-forward, highly motivated women redefining the menopause market. Built for consumer health and wellness brands ready to lead in this fast-growing category.

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Based on a proprietary quantitative study of 465 U.S. women (ages 30–55), conducted in August 2025.

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Why This Matters

Menopause is the next frontier in women’s health. Early adopters are spending—and shaping the market. This report helps you understand where the biggest opportunities are for innovation, marketing, and growth.

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What’s Inside

Authored by a CPG marketer and health & wellness category expert, this report turns raw data into sharp, brand-ready insights—so you know exactly where the opportunities are and how to reach the women driving this category forward.

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Based on a 2025 survey of 465 U.S. women (ages 30–55) familiar with perimenopause and menopause:

• Unmet needs and innovation opportunities

• Product satisfaction and purchase drivers

• Brand awareness and usage (OTC + Rx)

• Health and wellness interests

• Trusted sources of influence

• Demographic and psychographic profiles

 

Featuring insights on: Estroven, Kindra, Alloy, Bonafide, Nutrafol, O Positiv, Midi Health, and more.

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Who It’s For

• Consumer health and wellness brands

• Supplement and nutrition companies

• Skincare, beauty, and longevity brands

• FemTech and digital health innovators

 

If you market to midlife women, this report shows you where unmet needs—and purchase motivation —are strongest.

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How It’s Structured

Chapter 1: The Early Adopter Advantage
What sets Early Adopters apart from the rest - and why understanding them is key to leading in the menopause market.

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Chapter 2: How Her Needs Evolve Across the Menopause Journey
Exploring how attitudes, symptoms, and behaviors shift from pre- to peri- to post-menopause, and the implications for innovation and communication.

 

Two clear lenses to understand how women’s needs evolve and what motivates purchase.

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