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ABOUT VANESSA

Your Fractional CMO and Retail Growth Partner

 

From startups to Fortune 100, Vanessa has spent 20+ years commercializing health and wellness brands in food/beverage, beauty, and personal care. 

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Strategic, versatile, and results-driven CPG marketer and operator with a knack for growing brands, categories and generating revenue & profit growth. I believe the best growth strategies come from a relentless understanding of the consumer. 

An entrepreneurial and decisive marketing leader who thrives off of teamwork, consumer trends, numbers, agility, and ambiguity. Fueled by fast-paced, high-growth environments. Excels at reviving brands and product lines that have lapsed in market. Constantly challenges the status quo and the conventional marketing playbook - brands that win create their own playbook.

​Vanessa has 20+ years of CPG & retail experience – from consumer marketing at Neutrogena; to retail buying at Target; to CEO of a “better for you” food startup; to General Manager at a CPG beauty brand incubator. In her 12+ years of startup consulting experience she has developed, launched, restaged, and grown many beloved CPG brands. 

We love consumer-obsessed brands

What excites us

Brands that support longevity, health & well-being (gut health, cognitive health, physiological performance)

Brands that bust stigmas, tackle taboos and innovate solutions to improve women's health & aging

Clients

Milani Cosmetics

Mother Dirt

Honest Company

Church & Dwight

Salty Girl Seafood

Abbot's Butcher

Psi Bands

My/Mochi

One Love Organics

Hazel

DivaCup

Dashing Diva

Willa's

Nourage

Project Sunscreen

Manukora

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