VANESSA TING
ABOUT VANESSA
Your Fractional CMO and Retail Growth Partner
From startups to Fortune 100, Vanessa has spent 20+ years commercializing health and wellness brands in food/beverage, beauty, and personal care.
Strategic, versatile, and results-driven CPG marketer and operator with a knack for growing brands, categories and generating revenue & profit growth. I believe the best growth strategies come from a relentless understanding of the consumer.
An entrepreneurial and decisive marketing leader who thrives off of teamwork, consumer trends, numbers, agility, and ambiguity. Fueled by fast-paced, high-growth environments. Excels at reviving brands and product lines that have lapsed in market. Constantly challenges the status quo and the conventional marketing playbook - brands that win create their own playbook.
Vanessa has 20+ years of CPG & retail experience – from consumer marketing at Neutrogena; to retail buying at Target; to CEO of a “better for you” food startup; to General Manager at a CPG beauty brand incubator. In her 12+ years of startup consulting experience she has developed, launched, restaged, and grown many beloved CPG brands.
We love consumer-obsessed brands
What excites us
Brands that support longevity, health & well-being (gut health, cognitive health, physiological performance)
Brands that bust stigmas, tackle taboos and innovate solutions to improve women's health & aging
Clients
Milani Cosmetics
Mother Dirt
Honest Company
Church & Dwight
Salty Girl Seafood
Abbot's Butcher
Psi Bands
My/Mochi
One Love Organics
Hazel
DivaCup
Dashing Diva
Willa's
Nourage
Project Sunscreen
Manukora