Your fractional CMO and General Manager. From startups to Fortune 100, Vanessa has spent 20+ years commercializing food & beauty brands and products from idea-stage to $100M+ in revenues. 


Entrepreneurial and decisive brand builder who thrives off of teamwork, consumer trends, numbers, agility, and ambiguity. Passion for building something from nothing. Fueled by fast-paced, high-growth environments. Excels at reviving brands and product lines in turnaround situations.  

CPG operator. Startup advisor and enthusiast. Award-winning entrepreneur who helps entrepreneurs. Mission-driven with a soft spot for digital-first brands in Food and Beauty - and their convergence into Wellness.​​

Strategic, versatile, and results-driven brand operator with 20+ years experience growing brands, categories and generating revenue & profit growth. I believe the best growth strategies come from a relentless understanding of the consumer. 

Champion of women-led and social impact ventures and passionate about expanding the number of successful female entrepreneurs and investors. This is my life's purpose. 

​Work Experience

  • CEO of Salty Girl Seafood, a natural, ocean-friendly food company. 

  • Senior Retail Buyer, Target Corporation

  • Consumer Marketer, Neutrogena Corporation

  • Head of Beauty, Brand ManagementBeach House Group, a CPG brand incubator. 

  • Founder/Co-Founder of Retail Path, a sales strategy consultancy and Buyerly.com, a B2B marketplace for retail buyers and CPG brands to connect for product feedback and potential sales orders.

Meet Some of Our Clients

Milani Cosmetics

 Jordana Cosmetics

Honest Company

Church & Dwight


Salty Girl Seafood

 Waikoko Beverages

Psi Bands

Mother Dirt

 Dr. Perry's Skincare

One Love Organics

Zoe Organics

Emmaus Beauty

Dashing Diva

Maestro's Classic



Project Sunscreen

GIVN Water