ABOUT VANESSA
Your fractional CMO and General Manager. From startups to Fortune 100, Vanessa has spent 20+ years commercializing food & beauty brands and products from idea-stage to $100M+ in revenues.
Entrepreneurial and decisive brand builder who thrives off of teamwork, consumer trends, numbers, agility, and ambiguity. Passion for building something from nothing. Fueled by fast-paced, high-growth environments. Excels at reviving brands and product lines in turnaround situations.
CPG operator. Startup advisor and enthusiast. Award-winning entrepreneur who helps entrepreneurs. Mission-driven with a soft spot for digital-first brands in Food and Beauty - and their convergence into Wellness.
Strategic, versatile, and results-driven brand operator with 20+ years experience growing brands, categories and generating revenue & profit growth. I believe the best growth strategies come from a relentless understanding of the consumer.
Champion of women-led and social impact ventures and passionate about expanding the number of successful female entrepreneurs and investors. This is my life's purpose.
Work Experience
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CEO of Salty Girl Seafood, a natural, ocean-friendly food company.
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Senior Retail Buyer, Target Corporation
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Consumer Marketer, Neutrogena Corporation
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Head of Beauty, Brand Management, Beach House Group, a CPG brand incubator.
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Founder/Co-Founder of Retail Path, a sales strategy consultancy and Buyerly.com, a B2B marketplace for retail buyers and CPG brands to connect for product feedback and potential sales orders.
Meet Some of Our Clients
Milani Cosmetics
Jordana Cosmetics
Honest Company
Church & Dwight
Boxed.com
Salty Girl Seafood
Waikoko Beverages
Psi Bands
Mother Dirt
Dr. Perry's Skincare
One Love Organics
Zoe Organics
Emmaus Beauty
Dashing Diva
Maestro's Classic
Willa's
Nourage
Project Sunscreen
GIVN Water
Preemadonna