Who Is Our Target Audience?

You know who is currently buying your products, but who should your brand target to maximize it's reach? Better yet, which consumers do you pursue as you expand into new retail channels? How do you keep your current loyal consumers happy while appealing to new ones? How do we explain who our target consumer is to retailers and investors? 

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Through a mix of scrappy qualitative and quantitative methods, we dive in and create your brand's consumer strategy. It can include:

• Demographic and psychographic profiling of the consumer best suited for your brand's growth goals

• Consumer Adoption Curve which maps your consumer personas along a trend adoption curve

• Consumer Insights Report summarizing the attitudes, usage and behaviors of your existing customer or target audience, plus your brand's unique selling proposition (USP) and key purchase drivers

• Your Target Consumer's Path to Purchase and Barriers To Trial  

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Who is this for:

• Pre-revenue brands getting ready for launch

• Brands entering national retailers or new retail channels

• Brands who are preparing for a new innovation sprint

• Brands who have hit a sales and marketing growth plateau 

• Brands who are preparing for a brand refresh or repositioning 

What Product Should We Launch Next?

We have all these great product ideas, but which one should we launch next? Which of these will bring in new consumers and also appeal to my current consumer base? What are the "must-have" attributes? How do I ensure product-market fit? What should the retail price be and how much are consumers willing to pay? Do I have the right packaging design? How do we prove the sales potential to retailers and get them excited? 

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Through a mix of scrappy qualitative and quantitative methods, we dive in and help your brand de-risk your product launch:

• Concept Development: Validate, strengthen, and prioritize your new product ideas so they are ready for product development

• Packaging Development: Test various packaging designs to pick the one most effective to consumers

• Product Development: Sensory Testing to confirm the product attributes (taste, texture, fragrance/smell, usage instructions) meet or exceed consumer expectations

• Product-Market Fit: Prototype testing ("Consumer Use Tests") to ensure the product experience matches expectations and delivers on unmet needs 

Who is this for:

• Brands launching a new or additional product line 

• Brands developing line extensions such as new flavors or variants

• Brands expanding into a new category or section of the store 

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