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We work with growth stage brands driven by a relentless understanding of their health & wellness consumer
For Startups

Vanessa provides Fractional CMO services and advisory services to early stage founders in the CPG industry.

Specialty Areas: Strategic Planning, Financial Planning, Fundraising Strategy & Cap Table Management, Brand Strategy & Development, Pricing, Product Development and Launch, Marketing, Sourcing & Manufacturing, E-Comm & Distribution Strategy, Team building and management.

For startups during Pre-seed to Series B.

For Mid-Market

Vanessa steps in to take on special projects, work overflow, parental leaves or to supplement your current marketing team’s expertise.


Her speciality is in brand turnarounds including consumer strategy, brand repositioning, visual identity refresh, new territory exploration, innovation planning, COGS and GM improvement, SKU rationalization, line review preparations, go-to-market strategy development, and integrated marketing planning.


Partner with Vanessa to achieve improved financial performance, process improvements, and stability - all within your timelines.

For Investors

As a former CEO of a venture-backed food startup, Vanessa provides a startup operator’s and retail buyer’s perspective when evaluating CPG startups in due diligence.


Vanessa’s passion for and 10 years of mentoring and advising early-stage CPG founders has given her unique access to deal flow investors may not find through traditional means.  

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